The waiting is the hardest part

I am starting to learn that “publication date” in the book world is a rather fluid concept. Earlier this year, UT Press set the publication date for “Losering” as Sept. 5. But when I asked about scheduling readings for that same week, they were aghast. Apparently, publication date means “available for shipping” rather than actually in stores. Just to be on the safe side, they advised me not to schedule anything until October.

Eventually we compromised on a series of readings commencing Sept. 27 in Raleigh (followed by Sept. 28 in Chapel Hill and Oct. 4 in Durham), preceded by a mid-September launch at the Americana Music Association festival in Nashville. There’s other stuff pegged to September as well, including excerpts in the N&O and American Songwriter magazine. But at a certain point, that Sept. 5 release date turned into Sept. 15, leading me to fret about the AMA reading set for Sept. 13. Would books be ready by then? If not, gulp.

As it turns out, I needn’t have worried. UT Press sent out an announcement via Twitter on Aug. 13 that “Losering” was “in-house and ready to ship!” People who pre-ordered it started getting their copies in the mail shortly after that (thank you, Morgan McGuire!), and I’ve also heard from a few folks who have seen it in bookstores.

Best of all, however, was something very cool that happened on amazon. For a wonderful but regrettably brief period one recent evening, “Losering” nestled into the top-100. Not the overall top-100 (I wish!), just amazon’s listing of “music biographies.” Still, I was thrilled with the company. “Losering” came to rest at No. 73 — right behind Dylan and ahead of Elvis. It didn’t last long, of course, but that’s why screengrabs were invented.

So will that be the commercial peak on this thing? A few minutes posed with the gods weeks several before the actual publication date? Maybe, maybe not. Stay tuned!…

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