Big in Europe: The Connells’ “’74-’75,” updated to 2015

ConnellsVid

The Connells, 1993.

When Ryan Adams made his way from Jacksonville up to Raleigh in the early 1990s (as outlined in the “Before” section of “Losering”), there were a handful of big fish in the Triangle music scene — Corrosion of Conformity, blackgirls and Superchunk, among others. But one of the biggest was the Connells, who were part of a wave of jangly guitar-pop bands that followed in R.E.M.’s wake. While the Connells were a popular regional draw on the college-radio chitlin circuit of the Southeastern U.S., their music was accessible enough that they always seemed like a band that should have been bigger elsewhere, too.

By the time Ryan was hitting his stride with Whiskeytown in 1995, however, the Connells suddenly were bigger elsewhere. And not just big, either, but huge. In one of the Amerindie underground’s odder success stories, the Connells briefly hit the big time overseas in the mid-’90s with “’74-’75,” a pensive and moody ballad from the band’s 1993 album Ring.

“Big in Europe” is a well-worn joke in the music industry, but it really was true in the Connells’ case. Where Ring barely grazed the charts here in America (peaking at No. 199 on the Billboard 200), it made the Connells stars in Europe, with its “’74-’75” single going all the way to No. 1 in Norway and Sweden while cracking the top-10 in another nine countries across the continent. It even earned a platinum record in Norway to go with gold records in Germany and Sweden.

Screen Shot 2015-07-30 at 2.51.17 PM

David Hoggard in 1974 and again in 1993 with his wife Susan and daughter Alison, from Mark Pellington’s video of the Connells’ “’74-’75.”

A major part of “’74-’75″‘s success was its evocative video, which juxtaposed then-and-now images of members of the class of 1975 from Broughton High School in Raleigh with yearbook photos and footage shot in the fall of 1993. Two Connells members had also gone to Broughton; all three of my kids in recent years, too. Anyway, “’74-’75” is the rare video that actually enhances a song, never getting too heavy-handed while implying more than it says. It remains a great curio of mid-1990s North Carolina music.

Hoggards

Alison and Susan Hoggard with a picture of David, who died in 2013. Still from video shot by N&O photographer Juli Leonard.

Back in 1994, when “’74-’75” was in the early stages of its run, I tracked down and interviewed all 16 people in it to do a story for the paper. In honor of the 40-year anniversary of Broughton’s class of 1975, we decided to update it again to the present day — but literally this time, by editing new footage of everyone into director Mark Pellington’s original video. The band’s representatives were kind enough to give us permission to do this; and we didn’t quite get full participation, but close: 15 of of the video’s 16 subjects agreed to be photographed again, as did the Connells themselves.

So here is “’74-’75” circa 2015, with superlative visuals and editing by two of my News & Observer photojournalist colleagues, Travis Long (whose work documenting local music in Raleigh has been referenced here before) and Juli Leonard; plus accompanying stories that explain a bit more about the video and where everyone in it is nowadays. Pulling this beast together was an immensely labor-intensive process, so we’re all somewhat relieved now that it’s finally done. But we’re also counting down to the 50-year anniversary in 2025.

We’ll see who all is still standing by then.

http://www.newsobserver.com/entertainment/arts-culture/article44889822.html/video-embed

ADDENDA: In response, nice Blurt essay by the estimable Fred Mills. And wow, over in England the BBC noticed!

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4 thoughts on “Big in Europe: The Connells’ “’74-’75,” updated to 2015

  1. Pingback: A face for radio | Losering Books

  2. Pingback: Caitlin Cary needle prints the Raleigh Skyline | Losering Books

  3. Pingback: Connells greatest hits, and mine | Losering Books

  4. Pingback: Connells greatest hits, and mine | Losering Books

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