“Comin’ Right at Ya” moves into the personal-appearance phase of the PR campaign this week with Thursday’s Books & Beer in greater Pittsboro, NC, where Eddie Huffman and yours truly will hold forth about various book-related matters. I was one of the editors who worked on Eddie’s “John Prine: In Spite of Himself” and “Comin’ Right at Ya” is my third book, so we’ll have plenty to talk about.
Better enticement: This will happen outdoors at The Roost, where the oven-fired pizza is very fine and the beer (dare I hope for Starpoint Brewery’s Whiskeytown beer?) is even finer. Buy a book — and there will also be copies of “Losering” as well as my long-ago novel “Off The Record” available — and it even comes with a free beer.
Thursday evening’s weather is supposed to be perfect, and for an added bonus we’ll have the excellent singer/songwriter Elliott Humphries there to do a few songs including selections from the John Prine songbook, the occasional Ryan Adams obscurity and maybe even an Asleep at the Wheel tune or two if I can talk him into it. I did a Books & Beer back in June with Tom Maxwell, and it was a great time. So come on out if you can.
Down the road a bit, I’ll also be at the Texas Book Festival on Oct. 18 (with co-writer/subject/star Ray Benson), and at Quail Ridge Books & Music in Raleigh on Oct. 21. I hope to see you at one of these if I’m in your neighborhood.
AFTERMATH: Books & Beer went great. Not sure if anybody else enjoyed it, but we did!
So this is always a fun stage. “Comin’ Right at Ya: How a Jewish Yankee Hippie Went Country, or, the Often Outrageous History of Asleep at the Wheel” is a couple of weeks away from publication, with a nice anticipatory buzz building. Nothing but kind reviews and encouraging words so far; crushing disappointment can wait!
This time around, I won’t be doing as much promotion as I did for “Losering,” since “Comin’ Right at Ya” is really Ray Benson’s book and I’m just in the supporting cast. But I’ve still got a few events scheduled at area bookstores in October, just for the heck of it. The folks there have been kind enough to set up displays to get the word out, and to send pictures. And since they don’t yet have copies of “Comin’ Right at Ya” to put out, they’re making do with “Losering,” which I do not mind a bit.
Above right is a display at McIntyre’s Books at Southern Village. I’ll be there for Books & Beer, Oct. 8 at The Roost, and I hope to talk a bit about all three of my books over the course of the evening. Also on that evening’s bill will be Eddie Huffman, discussing his American Music Series book on John Prine; and for musical accompaniment, Elliott Humphries, a fine singer-songwriter from Burlington who has been very kindly supportive of my book-ish endeavors over the years. I did a Books & Beer at The Roost back in June with the great Tom Maxwell and it was a fantastic time, so come on out if you’re in the region.
Here on the left, meanwhile, is what they have at Quail Ridge Books & Music in Raleigh (that’s me down at the bottom, just right of center), where I’ll be on Oct. 21. Quail Ridge was where I did the first “Losering” reading back in 2012, which was pretty much the peak experience of that book’s promotional cycle. We’ll see how it goes this time.
Perhaps you’ve noticed that the cover of “Losering” depicts a shattered beer bottle (and thanks again to cover artist Lindsay Starr, because that’s a pretty fair summation of how things went for Ryan Adams during his Whiskeytown days). If you’re an enthusiast of the sudsy as well as literary arts, come on out to this week’s “Books & Beer” at The Roost in Pittsboro’s Fearrington Village.
Books & Beer is an extraordinarily cool music/literary/beer-drinking series that presents two participants at a time, talking books in an informal atmosphere helped along by good spirits. This week’s installment features yours truly as well as Squirrel Nut Zippers alumnus Tom Maxwell, who will play some music and talk about “Hell,” the Zippers-era memoir he published last year.
As for me, I’ll probably talk a bit about the paper and “Losering” as well as my next book, if anybody’s interested, and maybe even the one after that (if you really want to know, come on out and ask). But mostly, I expect I’ll spend some time leading whatever audience we draw in a group interview of Tom, because he’s a hilarious and world-class raconteur as well as a fine musician and writer.
It should be a rousing good time, and I’m told that anybody who buys a book will get a free beer to go with it — in an unbroken container, no less. Hope to see you there.